Showing posts with label Korean tourism. Show all posts
Showing posts with label Korean tourism. Show all posts

Thursday, June 12, 2014

The Wheels on the Bus Go Round and Round--Sort of

A parent cannot casually consider, let alone confide in others, their preference for one child over another. To say "I love her more because she...," is a kind of parenting taboo, a quiet truth, yet a public blasphemy. And so it is when discussing Japan and Korea; children by experience from travels over decades. I walked the lanes of Kyoto as a 23-year old vagabond in 1974. Its streets were still musty from the rebuilding decades of the 1950's and 60's. I returned to Kyoto in 1988 after attending the Summer Olympics in Korea, and also took in Osaka, Nagasaki and Hiroshima. Just recently, I returned to see the Osaka and Kyoto of 2014. 

Several contrasts between Korea and Japan are striking. For the moment, at least, I'll leave the possible explanations behind. The dynamics between drivers and pedestrians, the cleanliness of the streets, and the approach to day-to-day customer service, are amongst the most noticeable differences. 

In Korea, simply crossing the street requires guile, courage and faith in a higher power. Korea's roads are not only the intersections of vehicular traffic and pedestrians, they're where the Wild West meets Russian roulette. The rules are anyone's guess and your life is thrown to the whims of fate lying behind blacked-out car windows, hiding drivers lacking both time and discipline. In comparison, the streets of Japan are calm and predictable. A soothing courtesy, mixed with Japanese predictability, bestow order along Japan's streets. I was shocked by the lightness in my step as a crossed the streets of Osaka and Kyoto.

Clean and predictable: navigating Japan's streets is usually not a do-or-die situation
I remembered my incredulity when I visited the Japan of years past; how clean its streets were. Not just clean in the sense of "This place is relatively clean for a city of its size," but remarkably clean in the sense of "No cigarette butts to be found anywhere?" or "Hey, there's no trash blowing in the wind." That particular Japan remains unchanged. Meanwhile, here in Korea, to my utter chagrin, the street corners of my Korean neighborhood are essentially open-air containers for residents' trash: random furniture, food remnants of all types, assorted debris, garbage and even panes of broken glass--all pile up in spaces adjacent to where children play and people stroll.  These open and dangerous eyesores exist practically everywhere in Korea. They are frustratingly part and parcel of the landscape. The Japanese would not tolerate this. 

Much to my chagrin: a street corner in my Korean neighborhood
Recently, I ordered a few replacement parts for the LG refrigerator in my apartment. Two days later I was notified via text message that the parts had arrived at the local LG service center. The price was fair and the service I received at the center was prompt and courteous. It matched the slogan on the walls: "Excellence You Expect." That's the good, and the bad. Actually, I talked about the great service for several days because I was surprised by it. It is not what I have come to expect here in Korea--at least not consistently. 

At every turn in Japan (at least during this brief trip, to be fair), the working Japanese we encountered seemed to exist only to be of service. When we asked where the nearest ATM was, the clerk would turn to us and insist that he personally escort us: "Follow me." When I requested that an iron be delivered to my room, it seemed to arrive only seconds after I put down the phone. When we asked about the somewhat confusing ticket machines in the subways, a door suddenly opened where I thought a wall was. A head and white-gloved hands popped out pantomiming helpful directions. It became apparent: I should expect, not be surprised by, great Japanese customer service.

It's precisely because I love Korea that I find this all so unsettling. At every turn I hear that Korea aspires to be a top flight tourist destination. Truth be told, I've heard this refrain for four decades now. But as long as tourists have to risk their lives crossing Korea's streets, or dodge piles of trash as they travel from place to place, they won't be here long enough to enjoy the otherwise great Korean customer service that awaits them, here and there.

Sunday, June 9, 2013

Excellence in Flight?

Our trip to Beijing was fun: the Great Wall, delicious food, marvelous parks and gardens. But the air pollution was stunning. Particles of soot mixed with pollen smacked our faces. The toxic air put a blanket over our time there. Showering off the experience, I wondered about tourism here in Korea.

They tell me it's all about branding. BMW apparently has the most recognizable and valuable brand in the world. It's taken decades, consistent high quality, a measure of magical cache, and tons of dollars to make that blue and white logo a ubiquitous icon of prestige.
BMW-The most recognizable brand
in the world

In the travel world, branding has become essential for ensuring tourists, their pockets filled with cash, flock to your shores. India (Incredible India), Malaysia (Malaysia, Truly Asia), the Maldives, Bermuda, Japan, Costa Rica and Iceland, are all examples of successful destination branding.

Korean Airlines' recent branding campaign, Excellence in Flight, has impressed me. Their TV commercials have blanketed the airwaves in the U.S. I've found the imagery, music, and dream-like feel of the commercials, intoxicating (http://www.youtube.com/watch?v=64-DT3Me7As). But have they influenced my travel purchasing decisions? Well, yes.
A poorly conceived ad marketing
Korea in a New York
publication

Though I had already begun avoiding the tired, stodge, service-starved U.S. airlines, such as American and United, KAL's marketing campaign pushed me over the top. More importantly however, is the fact that you actually get great service on KAL. Branding is more than having a cool image.

Next up, I hope, will be a national Korean campaign to get tourism off the ground in a big way here. In my experience most tried and true travel-oriented folks from the west don't include Korea in their travel plans. When I recently posted the following question on facebook the responses were fascinating.


“Folks, I welcome your opinions on this: Why is Korea usually not on people's radar screens when thinking about visiting Asia? Japan and Tokyo are. Hong Kong and Beijing are too. Even Taiwan is. What is behind the lack of actionable interest in Korea?”

A number of people said that CNN was to blame. It left the average viewer thinking, they said, that in light of North Korea's regular provocations, South Korea simply was not safe. A few stated out-right that "there is nothing to bring people here." Another post referred me to an interesting article, "Why Korea Sucks at Marketing Itself."
http://www.qiranger.com/2013/05/21/why-korea-sucks-at-marketing-itself/

Candidly, I have met a number of expats who have been here too long. They may have had their fill of Korean food, frustrations with the language and the accumulating strain that living in another culture can layer onto your soul. Through that prism, Korea can seem lackluster, redundant, ordinary.

I left Korea largely feeling that way in 1975 after living here for two years. I felt exhausted and bitter. Interestingly, back home over the years I grew to miss Korea. It looked better and better in the rear-view mirror of the passing years. I returned to Korea for the 1988 Olympics, then a number of other times on various business trips. I have found, as my friend John said recently, that "Korea is about second impressions." It's a place that I have fallen in love with again and again over time.


For the record, Korea's tourist numbers are increasing. And yes, the K-Pop and Psy phenomena have placed Korea somewhat more prominently on the world's traveling stage. For me, there are many destinations well worth seeing in Korea. While some may say critically that Seoul is like any other major city in the world, I think the palaces, the walks through Insa-dong and along the Han River, Seoul Tower, the museums, the theater, the magical food, and a world-class subway to get you around, will place Seoul pleasingly on more and more tourist itineraries. Gyeongju, the capital of the Silla Kingdom, will engage and fascinate almost any curious traveler. Jeju Island and the countless other cities and towns that dot Korea offer uniquely fresh experiences and the wisdom of the ages.


Yes, I'll leave the branding of Korea for better tourism minds than mine. In the meantime, if Korea remains a best-kept secret I'll just savor the absence of the tourist hordes and keep the nooks and crannies for myself...and a few of my friends.